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SEO vs. PPC: Which One Will Fetch You The Most Profit?

If people can’t find you, you can’t make money. Optimizing for search engines and grabbing up as many visitors as possible is vital to your success, and there are a few ways you can get there. Many people trying to generate more traffic debate between SEO (search engine optimization) and PPC (pay per click) when they’re trying to decide on …

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The 6 Easiest Ways To Improve SEO On Your WordPress Site

You’ve built your WordPress site. Now you need to get people to visit it. That’s where SEO comes in. It doesn’t matter if you’re trying to sell something or give it away for free. All your efforts will go unnoticed if you’re lacking the traffic you need. If you’re trying to grab some more visitors, there are plenty of things …

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How To Optimize For Voice Search

You might not even realize how much voice search has taken over here in Tucson. Some people have always preferred to talk into their phones, rather than typing. It saves time and allows them to go hands free. Other people are voice searching simply out of convenience, because they have a smart home device (like Google Home, Amazon Echo, or …

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How SEO Is A Vital Part Of Your Digital Marketing Strategy

You can spend every dime you have on marketing through other avenues, but one fact will always remain true: the majority of people in Tucson still find what they’re looking for through organic search. People who are ready to buy something will look it up on Google and they’re most likely to investigate only the top handful of results they …

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How To Optimize Your Page Speed

The internet has made people a lot less patient. While it’s super convenient to order your groceries online in your pajamas and have them delivered within hours, people still take things for granted. Pages that take a few seconds to load are now on par with checkout lines that take ten minutes to get through. Stay modern and relevant while …

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6 Innovative SEO Tips To Help You Dominate Google Maps

Remember the good old days, when Maps used to generate 7 local results instead of just the top three? Holding onto the nostalgia without changing your strategy won’t give you the boost you need to make it into the coveted 3-pack. If you’re looking to be visible above the link to view “more places” in Tucson, you’ll need a strategy …

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Why Is HTTPS Important For SEO?

If you use Google’s Chrome browser, you might have encountered a warning page before you attempt to visit a website. The warning basically states that the website is not secure, and it may be dangerous to proceed. You can work around the warning, but the message advises against it. It looks ominous. Your heart might have skipped a beat. You …

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Are Your Google Reviews Hurting Your Search Rankings?

If you’re a small business owner, reviews can sometimes feel like the bane of your existence. You’re trying to grow and achieve your full potential, but if the word isn’t getting out there, it’s hard to see the results you’ve worked so hard for. Even worse, the occasional negative review will pop up and it’s hard not to take it …

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A Comprehensive FAQ About Small Business SEO

Everyone is glued to a screen these days. If your small business isn’t easy to find on that screen, how are you going to get customers? Using SEO marketing strategies for your business will help people find you and become lifelong customers. If you aren’t already using SEO in marketing, you’re long overdue on getting the ball rolling. What Is …

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Why Schema Markup Is An Important Part Of Your SEO Strategy

Schema markup is becoming increasingly necessary to tie concepts together and build a full, effective picture of your website. It acts as the anchor that keeps your SEO from floating away. As things continue to grow and evolve with Google, who is notoriously fickle when it comes to their algorithms and the necessary requirements to rank, schema markup might be …