View Post

How To Make Your Brand An Important Part Of Your SEO Strategy

Branding and SEO go hand in hand. Google certainly loves to confuse search engine optimization specialists, whether they do it intentionally or not. Every week, there’s a big new SEO idea that affects the foundation of everything businesses have built. It’s a struggle to stay on top of the trends – especially when you feel as though you’ve put loads …

View Post

The Future Of SEO: How To Future Proof Your Search Engine Optimization

Everyone who has ever been on the business end of a website knows that Google seems to exist to drive people crazy. It’s great for the person who is using Google to find something, and that’s the entire point. Google serves people on the front end, and they have very high standards for search engine optimization. If you want to …

View Post

How E-A-T (Expertise, Authority, and Trust) Impacts Your SEO

Google makes a lot of changes. They’re constantly trying to find the best way to optimize search results for people who need answers. Since everyone is scrambling to climb to the top, many websites have a tendency to cut corners and provide lesser quality to searchers. That’s why Google rolls out updates, including the E-A-T update, that change the way …

View Post

Top Fundamentals Of Modern SEO That Work Today

Everyone and their grandmother is online in Tucson now. Businesses can’t succeed without the internet, and virtually every consumer uses it. Back when businesses in Tucson were slowly evolving to focus on their online presence, SEO was a simpler process. Now that competition is so high, SEO has drastically changed. Backlinks and metadata are great, but a comprehensive SEO strategy …

View Post

The Ultimate Guide To Great Backlinks For SEO

Backlinks make you a part of the internet. Without them, Google won’t understand that you’ve established yourself as a trustworthy authority in Tucson in your niche. Frantically attempting to get some backlinks is unlikely to become the answer to that problem, because not all backlinks hold the same significance. Google doesn’t just want backlinks. They want relevant backlinks from other high …

View Post

Copywriting And SEO: Making Content Work For Both Google And Your Readers

Content is more important now than it ever was before. Everyone has a blog. Everyone is using content marketing in their strategy. The market is thoroughly saturated, and people are a lot more discerning with what kinds of content they’d like to see. They expect a high standard of quality, especially because they’re tired of seeing junk or clickbait content. …

View Post

HSTS For Website Security And SEO

You probably feel like you get a “time to update” notice from you antivirus software almost every single day. Even if it’s slightly annoying when you’re trying to work on something, you realize that you always want to be current in your protection against emerging threats. Your website security is just as important (if not even more important) as the …

View Post

The Most Important Google Ranking Signals And What They Mean

Google only becomes more discerning with each passing day. They consider upwards of 200 factors when ranking a website, and attempting to satisfy Google’s laundry list of criteria in its entirety would be an exercise in futility. It’s great news that most of your competitors won’t be able to do that either. If you’re able to satisfy every item on …

View Post

Your Guide To Understanding Google’s Algorithm Updates

It seems like Google won’t ever be able to set the bar high enough. They roll out updates to their algorithm as often as they possibly can in an effort to weed out useless or irrelevant content from the top page of search results. Every algorithm update instituted something new, and they all combined together to create a mega-system that …

View Post

SEO vs. PPC: Which One Will Fetch You The Most Profit?

If people can’t find you, you can’t make money. Optimizing for search engines and grabbing up as many visitors as possible is vital to your success, and there are a few ways you can get there. Many people trying to generate more traffic debate between SEO (search engine optimization) and PPC (pay per click) when they’re trying to decide on …