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How E-A-T (Expertise, Authority, and Trust) Impacts Your SEO

Google makes a lot of changes. They’re constantly trying to find the best way to optimize search results for people who need answers. Since everyone is scrambling to climb to the top, many websites have a tendency to cut corners and provide lesser quality to searchers. That’s why Google rolls out updates, including the E-A-T update, that change the way …

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Top Fundamentals Of Modern SEO That Work Today

Everyone and their grandmother is online in Tucson now. Businesses can’t succeed without the internet, and virtually every consumer uses it. Back when businesses in Tucson were slowly evolving to focus on their online presence, SEO was a simpler process. Now that competition is so high, SEO has drastically changed. Backlinks and metadata are great, but a comprehensive SEO strategy …

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The Ultimate Guide To Great Backlinks For SEO

Backlinks make you a part of the internet. Without them, Google won’t understand that you’ve established yourself as a trustworthy authority in Tucson in your niche. Frantically attempting to get some backlinks is unlikely to become the answer to that problem, because not all backlinks hold the same significance. Google doesn’t just want backlinks. They want relevant backlinks from other high …

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Copywriting And SEO: Making Content Work For Both Google And Your Readers

Content is more important now than it ever was before. Everyone has a blog. Everyone is using content marketing in their strategy. The market is thoroughly saturated, and people are a lot more discerning with what kinds of content they’d like to see. They expect a high standard of quality, especially because they’re tired of seeing junk or clickbait content. …

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HSTS For Website Security And SEO

You probably feel like you get a “time to update” notice from you antivirus software almost every single day. Even if it’s slightly annoying when you’re trying to work on something, you realize that you always want to be current in your protection against emerging threats. Your website security is just as important (if not even more important) as the …

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The Most Important Google Ranking Signals And What They Mean

Google only becomes more discerning with each passing day. They consider upwards of 200 factors when ranking a website, and attempting to satisfy Google’s laundry list of criteria in its entirety would be an exercise in futility. It’s great news that most of your competitors won’t be able to do that either. If you’re able to satisfy every item on …

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Your Guide To Understanding Google’s Algorithm Updates

It seems like Google won’t ever be able to set the bar high enough. They roll out updates to their algorithm as often as they possibly can in an effort to weed out useless or irrelevant content from the top page of search results. Every algorithm update instituted something new, and they all combined together to create a mega-system that …

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SEO vs. PPC: Which One Will Fetch You The Most Profit?

If people can’t find you, you can’t make money. Optimizing for search engines and grabbing up as many visitors as possible is vital to your success, and there are a few ways you can get there. Many people trying to generate more traffic debate between SEO (search engine optimization) and PPC (pay per click) when they’re trying to decide on …

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The 6 Easiest Ways To Improve SEO On Your WordPress Site

You’ve built your WordPress site. Now you need to get people to visit it. That’s where SEO comes in. It doesn’t matter if you’re trying to sell something or give it away for free. All your efforts will go unnoticed if you’re lacking the traffic you need. If you’re trying to grab some more visitors, there are plenty of things …

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How To Optimize For Voice Search

You might not even realize how much voice search has taken over here in Tucson. Some people have always preferred to talk into their phones, rather than typing. It saves time and allows them to go hands free. Other people are voice searching simply out of convenience, because they have a smart home device (like Google Home, Amazon Echo, or …