search-engine-optimization

What Is SEO And Why Do You Need It?

You’ve worked so hard establishing yourself, and you deserve to see all of that hard work come to fruition. SEO, or search engine optimization, makes it easier for you to realize your success. Whenever you type something into Google (or any other search engine for that matter), you probably find what you’re looking for on the first page. That’s because the websites you’ve found have great SEO, which boosts their visibility to the public.

About 80% of people in Tucson still find what they’re looking for through organic search, making it an even more powerful tool than things like broad social media advertising. SEO lets your potential base know that you’re out there, and that you’re the right person for their needs. SEO makes all of your hard work count, and it’s worth going the extra mile to be sure your SEO is working just as hard as you are.

Do Things The Right Way

Like with anything in life, there are right and wrong ways to execute SEO. Google is clever, and they’re easily able to recognize techniques that are designed to cheat the rules. Bad SEO is usually useless links with keywords jumbled into an unrecognizable word salad, and Google is quick to discover what’s going on. When that happens, Google can penalize you by removing you from their engine altogether. It’s a lot harder to come back from a mistake than it is to do things the right way the first time.

Beware Of Snake Oil Salesmen

Snake oil salesmen pop up in every industry. They’ll promise you the world for surprisingly little. They might say they can sweep your competitors right off of the map and make you the king of your niche. Legitimate SEO is a little more complicated and nuanced than that. Nobody can work miracles, and meaningful results take a lot of time and effort to achieve. Be wary of anyone who tells you they have a magic key to unlock the secrets of SEO – they probably aren’t playing fair, and you’ll be the one to pay the price.

Work With Someone You Can Trust

If a person or a company is genuinely great with SEO, they shouldn’t be difficult to find. It wouldn’t make much sense to trust someone to promote you in a search engine’s rankings when they haven’t managed to do the same for their own business. You should be able to find positive testimonials left by people who were actually satisfied with their results, and it shouldn’t be difficult to search for information about the reputation of the expert you choose to work with.

There’s An SEO Agency Right For You

A pizza delivery person could trim your hedges, but would you really want him to? Every niche has its own ins and outs, and you’ll want to work with someone who already knows what they are. Not all SEO is created equal, and it would be in your best interest to work with someone who truly understands your specialty. These are the kinds of SEO experts who know exactly what your target audience is looking for when they try to find you, and the results they deliver will pale in comparison to someone who is only capable of providing generic work.

SEO is important work. When it comes down to it, you want to be able to rest assured that the person you’ve trusted with the task is going to be able to deliver realistic results and genuinely enhance your web presence.

Tucson SEO Pros is your trusted SEO provider in Arizona. Please call us today for your free consultation. 520-485-9942.