search-engine-optimization-basics

The Basics Of SEO: How To Rank On Google’s First Page

Google is constantly changing its algorithm. If you were once on the first page of the search results in your niche, but you no longer find yourself there, your SEO may have be outdated. If you’ve never been on the first page and this is your first attempt to get there, you need expert help.

SEO seems very complicated on the surface, but it’s fairly straightforward for the most part. When you know what Google is looking for, it’s easy to give them exactly what they want. SEO is something of a science, but when it comes down to it, it doesn’t need to be too complicated to get the results you want.

Mobile Optimization Is Key

About half of all internet traffic comes from mobile devices like smartphones. Think about how often you use your phone to search for a place to eat or the hours of a retail location while you’re out and about. Google thinks about that too, and that’s why they prioritize websites that are optimized for mobile users.

If your website isn’t optimized for mobile, it won’t display correctly on smartphones. Google sees that as impractical, and they don’t want to inconvenience people by providing them with resources they can’t use on their phones. It’s better for both your visitors and your SEO if you optimize for mobile.

Use Specificity With Keywords

You’re not the only person who believes you’re the best at what you do. It doesn’t matter if you truly are the best in the world if the whole world doesn’t have access to your products or services. Use location information in your keywords.

If your website is for an independent pizzeria, focusing on keywords like “pizza delivery” won’t do very much for you. “Tucson pizza delivery” or “Tucson pizza” will fetch you a better outcome. These keywords put you in touch with your community, which will ultimately become your livelihood. While this method may not bring you to the top of the search results overnight, it will certainly go a long way in establishing meaningful SEO.

Utilize Images

It’s amazing what an image can do. You’ve probably noticed that most blog entries or social media posts come with an image. You want your website to come with one, too. An image will legitimize you, and it provides you with the perfect opportunity to make a great first impression. People will be able to see what you’re about as they read what you’re about, making you more likely to capture interest and gain clicks.

Make Your Location Apparent

Google needs to know that you’re legitimate. Websites pop up all the time, and some of them are shady. In order for Google to know that you are who you say you are, keep your location data updated. Make sure your website lists your physical location, your phone number, and your name.

You can also verify your physical location with Google Maps. Ask your customers to leave you reviews on Google Maps, which will verify your location even further. Google will be far less likely to question the legitimacy of your website if they can clearly see where you exist outside of the internet.

Focus On The Essentials

A search engine will index your website by browsing through it the same way one of your visitors might. It’s going to be looking for a few important things that your customers may be looking for as well. Make sure you have a sitemap – this will help the engine just as much as it will the average user. Adding things like an “about” page, a page with contact information, and a privacy policy will create a strong foundation for your website.

Quality Matters

There’s no point in building a website if it’s difficult to use or doesn’t provide value. A major part of this is creating a simple navigation system. It shouldn’t be difficult for people to find what they’re looking for when they visit your site. On top of clean and clear organization, you might want to add a search feature if your website is large.

Content is vitally important. If your content isn’t original or isn’t helpful, Google won’t take kindly to that. Neither will the people who came to your website looking for that content in the first place. Make sure that every blog post, image, or video you create has a purpose. Include calls to action when you need to, and avoid posting duplicate content.

Get found more often when people are searching for what you offer. We can help you rank higher than your competition and get more business. Please call Tucson SEO Pros today for your free consultation. 520-485-9942.