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Why Is HTTPS Important For SEO?

If you use Google’s Chrome browser, you might have encountered a warning page before you attempt to visit a website. The warning basically states that the website is not secure, and it may be dangerous to proceed. You can work around the warning, but the message advises against it. It looks ominous. Your heart might have skipped a beat. You …

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Are Your Google Reviews Hurting Your Search Rankings?

If you’re a small business owner, reviews can sometimes feel like the bane of your existence. You’re trying to grow and achieve your full potential, but if the word isn’t getting out there, it’s hard to see the results you’ve worked so hard for. Even worse, the occasional negative review will pop up and it’s hard not to take it …

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A Comprehensive FAQ About Small Business SEO

Everyone is glued to a screen these days. If your small business isn’t easy to find on that screen, how are you going to get customers? Using SEO marketing strategies for your business will help people find you and become lifelong customers. If you aren’t already using SEO in marketing, you’re long overdue on getting the ball rolling. What Is …

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Why Schema Markup Is An Important Part Of Your SEO Strategy

Schema markup is becoming increasingly necessary to tie concepts together and build a full, effective picture of your website. It acts as the anchor that keeps your SEO from floating away. As things continue to grow and evolve with Google, who is notoriously fickle when it comes to their algorithms and the necessary requirements to rank, schema markup might be …

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Everything You Need To Know About Conversion Rate Optimization

Even if you would consider your conversion rate to be pretty good, the goal should always be great. That’s where conversion rate optimization comes into play. It’s kind of intimidating to tamper with your conversion page, because there’s that lingering worry that your changes could have the opposite effect of what you had intended – an increase in conversions. The …

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How Content Marketing And Search Engine Optimization Work Together

If you don’t know much about content marketing, you’re probably confused about all of the hype. Why is it a huge deal? Why do you need it? If you’re not well versed in the ways of content marketing and you aren’t currently using an effective strategy, it’s time to get started. What Is Content Marketing? Content marketing is the process …

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Is Your SEO Company Also Working For Your Competitors?

Don’t buy SEO from an agency also representing your competitor. This might sound like common sense, but believe it or not, most major media companies sign more than one client in the same city and niche. That’s right. Shady as it may sound, an ad agency might work with four different dentists that are all located within the Tucson area, …

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Why Doesn’t My Website Come Up In Google Search Results?

Despite the amount of advertisements that pop up all over the place, the majority of people still find what they’re looking for through organic search. If they aren’t finding you through organic search, this can be bad news. If your website isn’t showing up in Google search results, you likely have some important kinks to work out. The sooner, the …

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Your Guide To Writing An Amazing Blog Post

Anyone can type aimlessly on a blog. In fact, many people do. Those people don’t have goals to achieve, but you’re probably looking to accomplish something with your blog. Whether you’re using your blog to drive conversions or simply to amass an audience that will please your advertisers, there are a few very important things you’ll want to keep in …

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The Basics Of SEO: How To Rank On Google’s First Page

Google is constantly changing its algorithm. If you were once on the first page of the search results in your niche, but you no longer find yourself there, your SEO may have be outdated. If you’ve never been on the first page and this is your first attempt to get there, you need expert help. SEO seems very complicated on …