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Everything You Need To Know About Conversion Rate Optimization

Even if you would consider your conversion rate to be pretty good, the goal should always be great. That’s where conversion rate optimization comes into play. It’s kind of intimidating to tamper with your conversion page, because there’s that lingering worry that your changes could have the opposite effect of what you had intended – an increase in conversions. The …

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How Content Marketing And Search Engine Optimization Work Together

If you don’t know much about content marketing, you’re probably confused about all of the hype. Why is it a huge deal? Why do you need it? If you’re not well versed in the ways of content marketing and you aren’t currently using an effective strategy, it’s time to get started. What Is Content Marketing? Content marketing is the process …

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Is Your SEO Company Also Working For Your Competitors?

Don’t buy SEO from an agency also representing your competitor. This might sound like common sense, but believe it or not, most major media companies sign more than one client in the same city and niche. That’s right. Shady as it may sound, an ad agency might work with four different dentists that are all located within the Tucson area, …

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Why Doesn’t My Website Come Up In Google Search Results?

Despite the amount of advertisements that pop up all over the place, the majority of people still find what they’re looking for through organic search. If they aren’t finding you through organic search, this can be bad news. If your website isn’t showing up in Google search results, you likely have some important kinks to work out. The sooner, the …

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Your Guide To Writing An Amazing Blog Post

Anyone can type aimlessly on a blog. In fact, many people do. Those people don’t have goals to achieve, but you’re probably looking to accomplish something with your blog. Whether you’re using your blog to drive conversions or simply to amass an audience that will please your advertisers, there are a few very important things you’ll want to keep in …

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The Basics Of SEO: How To Rank On Google’s First Page

Google is constantly changing its algorithm. If you were once on the first page of the search results in your niche, but you no longer find yourself there, your SEO may have be outdated. If you’ve never been on the first page and this is your first attempt to get there, you need expert help. SEO seems very complicated on …

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How To Use Facebook To Reach Your Local Customers

We live in a world where schoolchildren can use Facebook to communicate with their grandparents. The platform has become an indispensable utility for communication. Facebook has over 2 billion active users on a monthly basis, and it’s inevitable that some of them live near your business. Are you taking full advantage of Facebook as a customer communication and recruitment tool? …

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Retargeting: What It Is And Why You Need It

Have you ever seen an ad that was almost eerie in nature? You were just browsing that website. You were just looking at that watch. Now, the watch you liked, as well as every similar model, is popping up on every social media platform that you use. It’s hard to keep your credit card in your wallet, because you can’t …

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What Is SEO And Why Do You Need It?

You’ve worked so hard establishing yourself, and you deserve to see all of that hard work come to fruition. SEO, or search engine optimization, makes it easier for you to realize your success. Whenever you type something into Google (or any other search engine for that matter), you probably find what you’re looking for on the first page. That’s because …

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Advаntаgеѕ Of Uѕіng Gооglе AdWords For Intеrnеt Marketing

If уоu’rе new tо thе wоrld of Internet mаrkеtіng, уоu may bе оvеrwhеlmеd by аll оf thе роtеntіаl орtіоnѕ you hаvе at your dіѕроѕаl. Unfortunately, having so mаnу орtіоnѕ асtuаllу tends to frееzе реорlе in thеіr trасkѕ. Inѕtеаd of diving in аnd ѕееіng whаt works, people hеѕіtаtе and bесоmе оvеrwhеlmеd. Don’t let this hарреn tо you and your оnlіnе buѕіnеѕѕ, …