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Copywriting And SEO: Making Content Work For Both Google And Your Readers

Content is more important now than it ever was before. Everyone has a blog. Everyone is using content marketing in their strategy. The market is thoroughly saturated, and people are a lot more discerning with what kinds of content they’d like to see. They expect a high standard of quality, especially because they’re tired of seeing junk or clickbait content. …

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HSTS For Website Security And SEO

You probably feel like you get a “time to update” notice from you antivirus software almost every single day. Even if it’s slightly annoying when you’re trying to work on something, you realize that you always want to be current in your protection against emerging threats. Your website security is just as important (if not even more important) as the …

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The Most Important Google Ranking Signals And What They Mean

Google only becomes more discerning with each passing day. They consider upwards of 200 factors when ranking a website, and attempting to satisfy Google’s laundry list of criteria in its entirety would be an exercise in futility. It’s great news that most of your competitors won’t be able to do that either. If you’re able to satisfy every item on …

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Your Guide To Understanding Google’s Algorithm Updates

It seems like Google won’t ever be able to set the bar high enough. They roll out updates to their algorithm as often as they possibly can in an effort to weed out useless or irrelevant content from the top page of search results. Every algorithm update instituted something new, and they all combined together to create a mega-system that …

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SEO vs. PPC: Which One Will Fetch You The Most Profit?

If people can’t find you, you can’t make money. Optimizing for search engines and grabbing up as many visitors as possible is vital to your success, and there are a few ways you can get there. Many people trying to generate more traffic debate between SEO (search engine optimization) and PPC (pay per click) when they’re trying to decide on …

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The 6 Easiest Ways To Improve SEO On Your WordPress Site

You’ve built your WordPress site. Now you need to get people to visit it. That’s where SEO comes in. It doesn’t matter if you’re trying to sell something or give it away for free. All your efforts will go unnoticed if you’re lacking the traffic you need. If you’re trying to grab some more visitors, there are plenty of things …

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How To Optimize For Voice Search

You might not even realize how much voice search has taken over here in Tucson. Some people have always preferred to talk into their phones, rather than typing. It saves time and allows them to go hands free. Other people are voice searching simply out of convenience, because they have a smart home device (like Google Home, Amazon Echo, or …

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How SEO Is A Vital Part Of Your Digital Marketing Strategy

You can spend every dime you have on marketing through other avenues, but one fact will always remain true: the majority of people in Tucson still find what they’re looking for through organic search. People who are ready to buy something will look it up on Google and they’re most likely to investigate only the top handful of results they …

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How To Optimize Your Page Speed

The internet has made people a lot less patient. While it’s super convenient to order your groceries online in your pajamas and have them delivered within hours, people still take things for granted. Pages that take a few seconds to load are now on par with checkout lines that take ten minutes to get through. Stay modern and relevant while …

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6 Innovative SEO Tips To Help You Dominate Google Maps

Remember the good old days, when Maps used to generate 7 local results instead of just the top three? Holding onto the nostalgia without changing your strategy won’t give you the boost you need to make it into the coveted 3-pack. If you’re looking to be visible above the link to view “more places” in Tucson, you’ll need a strategy …